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Stories over the weekend claimed that Apple would quickly unveil new merchandise through press releases relatively than holding a particular media occasion. Considered one of them stated Apple would launch the OLED iPad Professional, iPad Air 6, and M3 MacBook Airs this month or in early April. One other instructed Apple would share these product bulletins this week.
Apple partially confirmed the latter leak on Monday when the corporate introduced the M3 MacBook Airs. The 13-inch and 15-inch M3 MacBook Air fashions can be found for preorder, and so they’ll begin transport on Friday.
We thought Apple would announce the brand new iPads on Tuesday. It didn’t occur. Wednesday rolled alongside, and we figured the announcement was coming. We had been fallacious once more. So, the place are the 2024 iPads? Why isn’t Apple launching them alongside the M3 MacBook Airs?
The reality is that we don’t know, however we are able to make some educated guesses.
Worry of cannibalization
The best clarification would possibly concern product cannibalization. Apple has lengthy marketed the iPad, particularly the Professional mannequin, as a laptop computer various. And the M3 MacBook Airs are laptops. Having the M3 iPad Professionals, M2 iPad Air 6, and M3 MacBook Airs launch on the similar time might damage gross sales of both the iPads or the MacBooks.
Ideally, consumers would buy a brand new pill and a brand new pocket book. So possibly Apple needs to area these units out so every has an opportunity to shine. The M3 MacBook Airs are extremely anticipated units, arriving later than their MacBook Professional counterparts. They’ll get loads of consideration from reviewers within the coming days and weeks.
There isn’t any level in having the OLED iPad steal the highlight. I feel that’s what would occur.
The OLED iPad Professional is rumored to ship an unimaginable show expertise and a thinner profile than ever. That is all attainable because of the brand new OLED show tech that Apple developed for the iPad Professional. Show tech that’s not accessible on competing tablets. Show tech that may persuade some consumers to spend more money on a pill.
I’m not able to spend an arm and a leg on the OLED iPad Professional, however I’m tentatively curious. I wish to see what they’re about as a result of I wish to reintegrate an iPad into my general Apple computing expertise.
On that observe, the M2 iPad Air refresh is equally thrilling. That is an iPad Professional-grade gadget sans the bells and whistles you get from the Professional fashions. And, for the primary time, the iPad Air will are available a 12.9-inch model.
There’s no telling if we’re additionally getting the iPad 11 and iPad mini 7 alongside the OLED iPad Professional and iPad Air 6. Most rumors solely specify the final two upgrades for this spring refresh.
What if the OLED iPad Professionals aren’t prepared?
But when Apple needs to launch its early 2024 tablets concurrently, I can consider one more reason that doesn’t contain cannibalization worries.
It’s the OLED iPad Professional show. Current rumors from Korea have indicated that Samsung and LG are manufacturing the OLED panels. However every firm will get to work on one of many iPad Professional sizes.
Samsung Show reportedly received the preliminary 11-inch OLED orders, whereas LG will manufacture the 13-inch OLED panels that Apple wants. LG was supposedly tasked to fabricate the vast majority of OLED iPad Professional screens. However Apple modified its thoughts.
These are first-gen OLED panels, and manufacturing points would possibly affect yields. Apple will wish to have a sure variety of iPad Professional shows prepared, because it’s in all probability focusing on a selected gross sales determine for the launch interval.
The identical report stated that Samsung and LG began manufacturing the iPad Professional panels in January. Perhaps Apple continues to be ready for sufficient screens to be made so its assemblers can ship the preliminary batch of iPad Professional fashions.
Apple is not going to verify any manufacturing delays if there are any. Additionally, there’s a simple repair for that. Apple might unveil the iPads and provides consumers an prolonged preorder interval to compensate for any manufacturing points.
However this will get me again to the earlier drawback. Apple has not merged the iPad and Mac strains as a result of it needs you to, ideally, purchase certainly one of every product. Beginning OLED iPad Professional preorders too quickly might affect M3 MacBook Air gross sales.
All of that is hypothesis based mostly on the latest rumors detailing Apple’s plans for the brand new iPads and Macs. The purpose is we’re again to ready. Perhaps Apple will unveil the OLED iPad Professionals and iPad Air 6 this week. Or maybe we’ll have to attend till later this month for the 2024 tablets to hit shops.
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