Estée Lauder Indicators Korean Singer and Actress IU as New World Model Ambassador

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NEW YORK — Estée Lauder at the moment introduced that it has signed acclaimed Korean singer, songwriter and actress, IU, as its latest World Model Ambassador. IU can be Estée Lauder’s first Korean World Model Ambassador and can be featured in campaigns for the model’s hero franchises, Superior Night time Restore and Double Put on. IU’s first marketing campaign will debut in April 2024. IU joins the present roster of Estée Lauder World Ambassadors, together with Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.

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“We’re thrilled to welcome IU as Estée Lauder’s latest World Model Ambassador,” stated Justin Boxford, World Model President, Estée Lauder. “IU is likely one of the most influential artists of her time. She has been in a position to join together with her followers all over the world in such a deep and significant method by means of her music and her extraordinary social media presence. We’re excited to collaborate with such a gifted and provoking artist whose relevancy and far-reaching recognition will permit us to attach with a brand new era of customers in Asia and all over the world.”

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“I’m extremely excited to be becoming a member of Estée Lauder,” stated IU. “It’s an iconic model based by an inspirational girl chief and is beloved by so many ladies all over the world. I’m actually honored to be a part of it.”

“Over the previous 16 years, IU has been a pioneer in each side of her profession, inspiring followers all over the world together with her expertise, ardour, and dedication. Past her star energy, it’s her sense of goal and dedication to giving again to others that deeply connects with our model’s core values,” stated Kyumoon Lee, Senior Vice President/Basic Supervisor, Estée Lauder Asia Pacific.

About IU
IU is a South Korean singer, songwriter, actress, and philanthropist. With a profession of greater than 16 years, IU is likely one of the hottest and beloved artists in Korea and throughout Asia. Up to now, she has launched 6 studio albums, 9 EP’s, and has debuted over 30 singles together with drama O.S.Ts. She can also be recognized worldwide for her appearing in TV dramas and flicks, together with Dealer, Lodge del Luna, My Mister, and extra. As a multi-talented artist, IU has impressed followers throughout generations together with her lyrics, voice and authenticity. She additionally has made unwavering commitments to charity, dedicating herself to numerous philanthropic causes and provoking different artists within the trade to comply with swimsuit. As of February 2024, IU has launched a brand new album, The Profitable, and has launched into her first world tour throughout Asia, Europe and North America.

About Estée Lauder
Estée Lauder is the flagship model of The Estée Lauder Firms Inc. Based by Estée Lauder, one of many world’s first feminine entrepreneurs, the model at the moment continues her legacy of making probably the most progressive, subtle, high-performance skincare and make-up merchandise and iconic fragrances – all infused with a deep understanding of girls’s wants and wishes. As we speak, Estée Lauder engages with customers in over 150 international locations all over the world and at dozens of contact factors – from in-store to digital. And every of those relationships constantly displays Estée’s highly effective and genuine standpoint.

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