Warner Music Group (WMG) has launched Warner Music South Asia, a brand new entity dealing with its recorded music operations in markets together with Bangladesh, Nepal, Pakistan, and Sri Lanka.
Warner Music South Asia will function out of Dubai and be headed by Jay Mehta, who works with Alfonso Perez Soto, Warner Music’s President of Rising Markets.
In January, WMG introduced that it was partnering with distinguished Pakistani music and audio manufacturing firm firm Giraffe.
Giraffe has spearheaded the manufacturing of Coke Studio Pakistan, which in accordance with WMG “has turn into the nation’s largest cultural export with virtually 15 million subscribers on YouTube“.
In 2023, WMG acquired a majority stake in Divo, a digital media and music firm with a big presence within the Tamil-language market, which is energetic in Sri Lanka.
Warner Music and Giraffe have now produced Season 15 of Coke Studio Pakistan, the primary episode of which is about to drop this Sunday (April 14).
The brand new season can have 11 songs recorded in English, Punjabi and Urdu. The artist line-up for this season contains the likes of Abdul Hanan, Hassan Raheem, Kaifi Khalil, Norwegian rap duo Karpe, Sabri Sisters, Sajjad Ali, and Shazia Manzoor.
Warner notes that Pakistan is a fast-growing recorded music market of some 250 million folks, and “a supply of repertoire that significantly resonates with the 90 million Punjabi and Urdu audio system outdoors the nation”.
In the meantime, greater than 167 million folks dwell in Bangladesh, the eighth most populated nation on the earth, the place, WMG notes, “the recorded music market remains to be in its infancy”.
Nepal and Sri Lanka are markets of some 30 million and 20 million folks, each at present largely and not using a formalized music business.
“I’m so delighted to launch Warner Music in Bangladesh, Nepal, Pakistan, Sri Lanka and different SAARC territories.”
Jay Mehta, Warner Music South Asia
Jay Mehta, Managing Director, Warner Music South Asia, stated: “I’m so delighted to launch Warner Music in Bangladesh, Nepal, Pakistan, Sri Lanka and different SAARC territories. These are thrilling markets with sensible artists who traditionally haven’t had the chance of plugging into the worldwide music business. That’s all set to alter.”
“With greater than 400 million folks, and crucial and dynamic diasporas, these are sizable markets that the business is barely simply starting to faucet.”
Alfonso Perez Soto, Warner Music Group
Alfonso Perez Soto, President, Rising Markets, Warner Music, added: “I’m vastly excited to launch Warner Music South Asia, the brand new entity we’ve fashioned to assist us join with artists and communities throughout Bangladesh, Nepal, Pakistan, and Sri Lanka.
“I can’t await our upcoming releases from Coke Studio, and different new music, to assist convey these cultures to the broader world and supply artists from these markets with our international providers.
“With greater than 400 million folks, and crucial and dynamic diasporas, these are sizable markets that the business is barely simply starting to faucet.”
Simon Robson, President, Worldwide, Recorded Music, Warner Music Group, stated: “It is a main second for Warner Music. We’re now open for enterprise in a collection of nations which have wealthy musical traditions and robust international connections by way of their intensive diasporas.
“We’re already engaged on thrilling tasks in Pakistan and different territories and there’s way more to come back.”Music Enterprise Worldwide
